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Oct 2000 - |
Roger and Alex Chang start One Technologies (OT) with less than $1,600 |
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Jun 2001 - |
OT moves headquarters from San Francisco, CA to Dallas, TX |
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Oct 2001 - |
OT pioneers search engine optimization methodology for top search engines Yahoo, AOL and MSN |
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Mar 2003 - |
OT launches SPENDonLIFE.com |
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Dec 2003 - |
OT completes work on 500th website |
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Feb 2004 - |
Mark Henry joins OT as President and shareholder |
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Jul 2004 - |
OT launches FreeCreditReportsInstantly.com |
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Sep 2004 - |
OT develops proprietary technology to detect click fraud in paid search advertising, increasing OT's ability to compete by lowering advertising costs |
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Jan 2005 - |
OT invents proprietary PPC methodology to maximize ROI |
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Mar 2005 - |
OT upgrades testing platform to include support for a variety of advertising formats, including banner ads |
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Jun 2005 - |
OT begins large-scale effort to generate residential mortgage leads |
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Mar 2006 - |
OT finalizes development of testing and analysis package, which further improves ROI for online media buys |
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Jul 2006 - |
OT completes comprehensive reporting package that allows management of thousands of advertising sources of different types from a common online interface |
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Oct 2006 - |
OT sells SPENDonLIFE.com Mortgage Leads Division to Oversee.net |
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Dec 2006 - |
OT completes entirely new web service and database platform, including a rebuild of all server systems, to provide reliable service with minimum latency |
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Mar 2007 - |
OT completes formal training program for large class of new hires to support scaling proven paid search methodologies into new industries |
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May 2007 - |
OT completes transition of entire business model to revenue-sharing arrangements. This move breaks new ground in the pay-for-performance advertising industry, as OT chooses to take complete revenue risk with its merchant customers. |
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Nov 2007 - |
OT expands proprietary technology suite to support clean up of abandoned shopping carts for online merchants. |
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Apr 2008 - |
Due to the rapid growth of OT's shopping cart clean-up program for both its own customers and other merchants, OT completes development and releases an automated email operations management platform. |
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